The Sticker Shock campaign is an initiative of the Obion County Prevention Coalition. Sticker Shock brings awareness towards underage drinking, one of the priorities of the OCPC. The stickers placed on the alcohol products in the store act as “warning” labels to inform the public of the consequences they can face if they provide or purchase alcohol for minors.
Parents, older siblings, older friends, etc. are often unaware that they themselves can get into trouble along with the individual that is not of age. Underage drinking is a serious issue and can be harmful to the individual.
According to SAMHSA (the Substance Abuse and Mental Health Services Administration), adults who had their first drink before the age of 15 were 7 times more likely to experience alcohol problems than those who had not started drinking before the age of 21.